Job Description

Food Manufacturer is looking for a Brand Manager to develop, strenghten and improve awareness of the Company's brand within the Ethnic Trade Sector.

The main responsibilities will be:
• To be responsible for constructing marketing and brand plans which feed into the corporate strategy
• Interpretation of market data and consumer trends to establish NPD opportunities
• The development of NPD plans and projects
• Managing new product launches
• Co-ordination of all advertising activities to improve brand awareness
• Responsible for all packaging changes
• Co-ordination of all PR activities and monitoring and circulating press cuttings and competitor activity
• Ongoing monitoring of brand performance by SKU and customer
• Maintaining records of the marketing budget and monitoring spends against the budget
• To monitor competitor activity and ensure that appropriate personnel are kept informed
• To work with and support the sales team on marketing and sales activities within the sector including in store activities
• Any other reasonable duties associated with the role