Job Description

Purpose
• to manage the marketing function in this charitable enterprise, co-ordinating the marketing systems, providing the technical ground work, enthusing the staff team and developing an integrated marketing strategy that will enable us to improve sales revenues and expand into new products and markets

Answerability
• through the Chief Executive Officer to the Board of Christian Education

Tasks
• planning and executing promotional campaigns for products and services in the educational and church sector
• leading a regular (monthly) meeting to co-ordinate marketing across the enterprise
• ensuring that staff colleagues and our markets are well informed about new products and services
• identifying new marketing and communication channels to grow the subscription business of REtoday magazine and the associated National Association of RE Teachers membership categories
• meeting sales targets for advertising in REtoday magazine
• developing and implementing fresh marketing strategies for each annual edition of the IBRA bible reading notes Light for our Path and Words for Today
• developing further the customer relationship management culture across the organisation, particularly making good use of our contacts database
• working pro-actively with the Publishing Team Leader, designers and external agencies on promotional materials, and with the Subscriptions Administrators and Office Manager coordinating direct mail campaigns and monitoring responses to maximise effectiveness
• working with the client facing Schools RE Advisers and in particular the Director of Professional Services to maintain and develop the reputation of our services and extend our marketing reach
• to do such other things as may be required from time to time, by the Chief Executive Officer of Christian Education, consistent with the skills and competencies required for the tasks outlined above