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Job Purpose To deliver qualified leads to agreed levels via a fully developed rolling marketing plan Main Responsibilities and Activities • Develop a 12 month rolling marketing plan to include 3rd party data, collateral, e-shots, google adwords, PR, web sites, advertising • Delivers targeted levels of new customers • Evaluate effectiveness\ROI of all marketing campaigns and report • Test new and innovative channels to market and evaluate effectiveness • Managed all output within an agreed budget • Define brand Guidelines across three brands • Work closely with sales\operations to ensure an aligned approach
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