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Tthis is part time role working from home. 16 hours a week are required for the right person. there may be some travel to head office from time to time. Marketing •Develop a full Marketing strategy. • Undertake ad hoc Marketing activities as requested by the Assistant Chief Executive or Board. • Ensure a timely transfer of information from the company to the UK Aquatic trade. • Provide marketing input for documents for trade and consumer. • Leverage relationships with board members and other associated companies to reach potential new members, (member get member initiatives). • Work with the ACE to fine tune member enticements and benefits to enhance appeal. 45% PR •Encourage new membership in through the publicity of member benefits. • Develop & manage a PR Campaign. • Liaise with UK Pet & Aquatic media (online, offline, trade & consumer) to raise the profile of our client • Secure regular channels for publicity, i.e. regular columns in magazines. • Develop and manage a Social media strategy. • Generate regular content for FB & Twitter. • Keep the company website up to date with current PR initiatives. • Publicise the activities of to outside agencies and groups (Government Departments, Trade Associations). 45% Admin • Create brochures, info packs, labels, etc • Sending out of brochures upon requests 10%
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